ABOUT THE PIERCINGS CLUB
Rafaela Amaral
Founder & CEO · Two San Diego studios
FROM RAFAELA
“The piercing itself may take only a moment. Everything surrounding it should feel thoughtful.”
I founded The Piercings Club in 2021 with a simple idea: a beautiful piercing experience should feel thoughtful from beginning to end. The jewelry, the piercer, the way a child is treated, the cleanliness of the studio, and the aftercare all matter.
I built TPC around skilled people and shared standards, so clients can expect the same level of care across our San Diego locations.
Before founding TPC, I spent six years at Samsung, where I led a team of more than 100 people and was responsible for hiring, training, operations, and performance. I hold a bachelor’s degree in Business and certificates in finance and advertising. That experience shapes how I build our team, run our studios, and plan for the future.
BUILT TO GROW
A clear direction. A consistent standard.
Behind the scenes, I continuously review bookings, client feedback, jewelry performance, inventory, marketing, training, and studio quality. These decisions shape the experience our clients have every day.
My responsibility is to build a business that can grow while protecting the quality, consistency, and personal attention our clients trust. Two locations share one approach: skilled people, carefully chosen jewelry, and clear standards for every stage of a visit.
HOW WE WORK
The TPC Standard
The details behind every appointment, from a first pair of earrings to a new piece in a curated ear.
01
The people
Every piercer is selected carefully and trained within our standards, with structured milestones. Technical skill matters, along with patience, judgment, communication, and knowing when not to pierce.
02
The jewelry
I personally oversee the pieces we carry, selecting for quality, craftsmanship, wearability, and suitability for piercing. Our collection includes implant-grade titanium and fine 14k gold jewelry from designers we value.
03
The experience
Babies and children have dedicated protocols, and minors have identification and consent requirements. Our youngest clients are given the time they need. Every piercing is performed with a sterile, single-use needle.
04
The follow-through
Aftercare, healing questions, and concerns are part of the service. We track issues, follow up when necessary, and use what we learn to keep improving the way we operate.
A PERSONAL POINT OF VIEW
The next chapter, and what stays with us
From selection to design
I’ve always handpicked our jewelry. My interest in fine jewelry, gemstones, and craftsmanship has grown through continued study and the experience of selecting pieces for our clients.
Now I’m developing a few original designs of my own, with the goal of launching exclusive TPC collections. I want to create pieces that are appropriate for piercing and beautiful enough to become part of someone’s everyday life for years.
Why it’s personal
I’m also a mom. I understand the trust involved in choosing someone to pierce your child’s ears—the patience, cleanliness, and care you want to feel confident about.
Building TPC in San Diego has meant seeing families return, siblings have their first earrings, and clients bring friends. I want our studios to feel polished, welcoming, and familiar.
Those are the moments I built The Piercings Club for. And I still get excited about every one of them.